Funds need to be made available to management which will focus on what grows sales, revenues and earnings of the company in a dramatic manner. Focus should be on multipliers of inventory. Management should be geared to sales. There is a need to segregate the “creative” function from the daily management function of the company. All emphasis should be placed on turnover of sales and inventory.
Also funds need to be designated to implement the data which was acquired through exhaustive telephone premarketing nationwide. Based on this data through expert implementation nationwide priorities need to be established. For appropriate sales districts in local bicycle venues there are at least 10,000 bike shops which can be approached for placement on a personal basis and this number can be refined to a high quality list.
An effort should be made to establish the the company as a paying company. Now having a product in the market, sales and professionalism need to drive the business of the company. Standard company benefits need to be offered to employees and wages for work. The company must be established now as a paying company which compensates its employees.
The private placement needs to give an extra benefit to those original stakeholders perhaps in the form of a warrant or two with each share. It could even include up to three warrants per share.