The market for electric bicycles is fiercely competitive. Here is a fine example of marketing for e-bike lyfestyle from Pedego:
The market potential for well developed trike technology continues to burgeon in the United States. Check out this notable combo tricycle/car (the ELF) which is both pedal powered and electric. This was developed with collaboration between a North Carolina company and IEEE who also put the Segway on the map. Note that the company funded the development of this trike with a Kickstarter campaign raising 226,000 to produce 51 vehicles, which all were sold.
More on the company which created the ELF: